Master Marketer Shilpa Desai, CMO at Fullerton Finance, shares interesting perspectives
on NBFC Marketing. In an industry where maximum customers are rural and semi-urban,
digital onboarding and enrolment are key stakes, but the strategies differ widely from organization to organization. She emphasizes a strategy that combines ’empathy with customers’ and ‘innovation in communication and engagements’ to create a powerful engine for organisational growth.