Fresh Perspectives on Marketing | Anurag Shiva

What are the new ways of doing business, generating revenue, and controlling/reducing cost – these are the questions to which all the organizations seek answers, especially in the face of the pandemic. Anurag Shiva, DGM – Alternate Distribution Channel & Digital Marketing at Bajaj Auto Finance, highlights this and also delves into other issues such as the influence of CEOs, collaborations, softwares, etc.