Karthi Kumar Marshan the Marketing Maestro of the Financial services sector and the CMO of Kotak Group share some insightful thoughts on how the customer preferences are redefined in this age of reset. He shares how experience should be a critical factor in determining the product preferences rather than just a price point which is unfortunately today the most differentiation or dominating factor. He talks about how organisations should bring in trust into their brands alongside experience and thereby build experiential services for better engagements. He discusses some of the wonderful strategies that have empowered him to become a great marketer and share how the world of tomorrow looks like from his lens.
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