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Customer Engagement – A Hierarchical Strategy
The social scientist Abraham Maslow created a pyramid with 5 hierarchies of human needs. Likewise, can today’s lenders use all the information and intelligence...
Fresh Perspectives on Marketing | Tarannum Hasib
The field of marketing is transforming rapidly as markets are increasingly being asked to much more with lower budgets. They are increasingly emphasizing customer...
Enriching Experience – Karthi Marshan
Karthi Kumar Marshan the Marketing Maestro of the Financial services sector and the CMO of Kotak Group share some insightful thoughts on how the...
Address by Chief Guest Shri Suresh Mathur
https://youtu.be/lyoYA7XzOI4
Mr. Suresh Mathur, Managing Director of the Institute of Insurance & Risk Management, graced the InsureNext & Insurtech Conclave & Awards 2024 as the...
A2C of cyber security – Securing Applications, API & credential abuse
Presenting a conversation with the CXOs of banks and NBFCs on the A2C of Cybersecurity and Customer Experience. The conversation throws light on how...
