Authenticity Agility and Ability – The Triple A Mantra

Banking Frontiers Live speaks with Deepali Naair, the CMO of IBM India and
South Asia, on various topics ranging from Changing customer preferences,
Changing role of technology in marketing to Building stronger empathy with
customers. She also discusses about new levels of experiential engagements
using gamification and AR/VR, how the new marketers will redefine the
strategies, what kind of marketers will succeed in the future and how are
marketers blending personal and organizational social media circles to get
the best possible mindshare and returns for the organizations. See these and
a lot more power packed inputs from the Master Marketer. Keep watching this
space for enriching your marketing toolkit for the future.