Focusing on Basics, Aligning Goals : Pankaj Gupta

Pankaj Gupta, Sr.EVP (Sales) and Chief Marketing Officer, HDFC Life shares insights on how the insurance world is aligning its marketing in the world of New Normal. He elaborated on the consumer behavioural patterns, the visible changes evolving in the structure of sales models, and the need to align the message and medium to ensure maximum visibility for the brand. Though the digital experience has enlightened the consumers, humanizing the robotic interaction remains a key in the new world order. Going forward, he skillfully explained, that the New world would be a supplement of both the digital & physical world. He also shares his advice to aspiring marketers on how to make themselves successful in their endeavours. Keep watching!