Master Marketers Series: Marketing technology is at the heart of the digital transformation that aligns with the customer journey. Indian customers come from diverse backgrounds and regions and frequently switch between branch banking and digital transactions. According to Elizabeth Venkataraman, Joint President and Head of Marketing & Partnerships at Kotak Mahindra Bank, banks must adopt effective omnichannel strategies to focus on providing a seamless customer journey across multiple channels. In an interview with Babu Nair of the Banking Frontiers, Elizabeth discusses Kotak Bank’s rebranding strategies to appeal to new-age consumers. She also offers guidance for aspiring financial services marketers.