Emerging Martech Strategies | Shefali Khalsa

Covid-19 has shown the importance of insurance across all aspects of business & life. When consumers were facing difficulty reaching out to insurers, the marketing strategies made sure to engage and connect the consumer to the masses.

To know more about the marketing techniques and the new age technology transformed by the insurance industry, Banking Frontiers introduces Shefali Khalsa the Head Brand & Corporate Communication of SBI General Insurance with Babu Nair the Group Publisher from Banking Frontiers.