Accelerating Innovation: A conversation with Vivek Kant, CTO, Bajaj Markets highlights his journey from a solution provider to a CTO. He speaks about how he aligns the business outcome and execution, resulting in technologically robust products. He also discussed how technological innovations are at the forefront of digital business. In this session, he also shared how to improve customer experience by increasing customer acquisition. Furthermore, he spoke about how API has changed technological behaviors and how Omnichannel can be used as a platform for better results. He also shared how scaling innovations have to lead to a better customer experience, as well as experiences becoming more metaverse and immersive.