Future customer behavior is a secret that is locked inside data. Mining this data can forecast churn enabling their retention. Storing data in the right place to empower applications is a challenge, but much of non-PI data are moving to the clouds. Further, openness in ecosystems along with frictionless and simplified digital journey will catapult CX. See all these insights and more in detail in a fireside chat where Babu Nair, Group Publisher of Banking Frontiers engages with Amit Purohit, VP & Head – Digital Business at Aditya Birla Sunlife AMC, and Arindam Mukherjee, Senior Director – Cloud Infrastructure Business at Oracle.