Re Thinking Products The Challenger Way : Mahima Poddar

In this insightful discussion, Mahima Poddar, Group Head of Personal Banking at Equitable Bank delves into product innovations, especially catering to the immigrant population, to ensure a frictionless banking experience. The bank focuses on challenging the status quo and offers a high-interest checking account, a unique payment card with cash back, and upcoming innovations in small business banking.

She emphasizes the importance of personalization in banking, leveraging robust data sets to tailor experiences for customers. She discusses the role of artificial intelligence and machine learning in streamlining customer service through chatbots and providing personalized financial advice. The bank’s strategy involves partnering with fintechs to offer specialized services while focusing on its core competency of deposits and everyday banking.

Join Banking Frontiers to explore the evolving landscape of personal banking and digital transformation with Mahima, where technology trends, partnerships with fintechs, and customer-centric innovations take center stage. Subscribe for more insights into the future of banking and financial technology!

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