Master Marketers Series

In Conversation with Banking Frontiers Live, Pankaj Gupta, Sr.EVP (Sales) and Chief Marketing Officer, HDFC Life shares with Babu Nair, MD, and founder of...

Marketing technology is at the heart of the digital transformation that aligns with the customer journey. Indian customers come from diverse backgrounds and regions and frequently switch between branch banking and digital transactions.

Consumers spending much more time on social media during the lockdown has had a huge impact on marketing. Affordability and health have become very...

Trust is one of the most important factor when it comes to experience. Karthi Marshan explains how the modern payment products are more and more...

Karthi Kumar Marshan the Marketing Maestro of the Financial services sector and the CMO of Kotak Group share some insightful thoughts on how the...

Master Marketer Shilpa Desai from Fullerton Finance shares some interesting aspects around customer experience and how customer experience can be blended with empathy to...

The field of marketing is transforming rapidly as markets are increasingly being asked to much more with lower budgets. They are increasingly emphasizing customer...