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The field of marketing is transforming rapidly as marketers are increasingly being asked to much more with lower budgets. They are increasingly emphasizing customer...
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The way forward – Shilpa Desai

Master Marketer Shilpa Desai, CMO at Fullerton Finance, shares interesting perspectives on NBFC Marketing. In an industry where maximum customers are rural and semi-urban, digital onboarding and...
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Covid-19 has shown the importance of insurance across all aspects of business & life. When consumers were facing difficulty reaching out to insurers, the...
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Rethinking Insurance Marketing : Pankaj Gupta

In Conversation with Banking Frontiers Live, Pankaj Gupta, Sr.EVP (Sales) and Chief Marketing Officer, HDFC Life shares with Babu Nair, MD, and founder of...
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Enriching Experience – Karthi Marshan

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Fresh Perspectives on Marketing | Tarannum Hasib

The field of marketing is transforming rapidly as markets are increasingly being asked to much more with lower budgets. They are increasingly emphasizing customer...
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Trust is one of the most important factor when it comes to experience. Karthi Marshan explains how the modern payment products are more and more...

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