Fresh Perspectives on Marketing | Taranuum Hasib
The field of marketing is transforming rapidly as marketers are increasingly being asked to much more with lower budgets. They are increasingly emphasizing customer...
The way forward – Shilpa Desai
Master Marketer Shilpa Desai, CMO at Fullerton Finance, shares interesting perspectives
on NBFC Marketing. In an industry where maximum customers are rural and semi-urban,
digital onboarding and...
Emerging Martech Strategies | Shefali Khalsa
Covid-19 has shown the importance of insurance across all aspects of business & life. When consumers were facing difficulty reaching out to insurers, the...
Rethinking Insurance Marketing : Pankaj Gupta
In Conversation with Banking Frontiers Live, Pankaj Gupta, Sr.EVP (Sales) and Chief Marketing Officer, HDFC Life shares with Babu Nair, MD, and founder of...
Enriching Experience – Karthi Marshan
Karthi Kumar Marshan the Marketing Maestro of the Financial services sector and the CMO of Kotak Group share some insightful thoughts on how the...
Fresh Perspectives on Marketing | Tarannum Hasib
The field of marketing is transforming rapidly as markets are increasingly being asked to much more with lower budgets. They are increasingly emphasizing customer...
Experiential Marketing
Trust is one of the most important factor when it comes to experience. Karthi Marshan explains how the modern payment products are more and more...
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