Experiential Marketing
Trust is one of the most important factor when it comes to experience. Karthi Marshan explains how the modern payment products are more and more...
Enriching Experience – Karthi Marshan
Karthi Kumar Marshan the Marketing Maestro of the Financial services sector and the CMO of Kotak Group share some insightful thoughts on how the...
Fresh Perspectives on Marketing | Suneel Yadav
Consumers spending much more time on social media during the lockdown has had a huge impact on marketing. Affordability and health have become very...
Emerging Martech Strategies | Shefali Khalsa
Covid-19 has shown the importance of insurance across all aspects of business & life. When consumers were facing difficulty reaching out to insurers, the...
Focusing on Basics, Aligning Goals : Pankaj Gupta
Pankaj Gupta, Sr.EVP (Sales) and Chief Marketing Officer, HDFC Life shares insights on how the insurance world is aligning its marketing in the world...
Walk the Talk – Shilpa Desai
Master Marketer Shilpa Desai from Fullerton Finance shares some interesting aspects around customer experience and how customer experience can be blended with empathy to...
The way forward – Shilpa Desai
Master Marketer Shilpa Desai, CMO at Fullerton Finance, shares interesting perspectives
on NBFC Marketing. In an industry where maximum customers are rural and semi-urban,
digital onboarding and...
Featured Videos
