Master Marketers Series

Consumers spending much more time on social media during the lockdown has had a huge impact on marketing. Affordability and health have become very...

Pankaj Gupta, Sr.EVP (Sales) and Chief Marketing Officer, HDFC Life shares insights on how the insurance world is aligning its marketing in the world...

Marketing technology is at the heart of the digital transformation that aligns with the customer journey. Indian customers come from diverse backgrounds and regions and frequently switch between branch banking and digital transactions.

In Conversation with Banking Frontiers Live, Pankaj Gupta, Sr.EVP (Sales) and Chief Marketing Officer, HDFC Life shares with Babu Nair, MD, and founder of...

Banking Frontiers Live speaks with Deepali Naair, the CMO of IBM India and South Asia, on various topics ranging from Changing customer preferences, Changing role of...

The field of marketing is transforming rapidly as markets are increasingly being asked to much more with lower budgets. They are increasingly emphasizing customer...

The field of marketing is transforming rapidly as marketers are increasingly being asked to much more with lower budgets. They are increasingly emphasizing customer...